What is Keyword? Its types and Why is it Important for SEO?

what is keyword

What is Keyword: If you are a blogger or digital marketer, then you must have heard the word Keyword. Apart from this, if you come to the internet just to get information, then you will not know much about keywords.

If you are a blogger, then you must have read many blogs or watched videos to know about Keywords. If you had got complete information about keywords from those blogs or videos, you would not have been on my blog today.

To get complete information about keywords, you must read this article till the end. Because in this article you will know what is Keyword? How many types of keywords are there? And why are keywords so important for SEO?

In this article, we have provided you complete information about keywords. Due to this all the doubts you have in your mind related to keywords. All that should be clear and you do not have to go to any other blog on the internet to get information about keywords.

So without wasting much time, let’s go straight to what is a keyword in our article, its types, and how important it is for SEO.

What is a Keyword?

Whenever you go to the search engine, whatever words you use to search your query. They are called keywords.

Let us understand it with an example: If you want to know about the price of an iPhone mobile in India, then you will go to the search engine and type “iPhone Price in India”.

Here “iPhone Price in India” is a keyword. Similarly, you search your query from the search engine by using different types of keywords. When thousands of people search with the same words, it becomes a keyword.

Types of Keyword

There are many types of keywords, but in this article, we will talk about 6 major types of keywords. Which are mostly used today. So let’s know about them

1. Evergreen Keyword

Keywords that are always searched. These are called Evergreen keywords. These types of keyboards maintain their search volume. Because it is searched in all three tenses – Past, Present, and Future.

If you are a blogger, always choose such a keyboard. This should be an evergreen keyword because these keywords will keep you in this field for a long time.

Like:- How to earn money online? How to create a blog? How to earn money from mobile? How to earn money sitting at home? Etcetera.

2. Aria Targeting Keyword

Keyboards that target a City, Country, Field, etc. Areas are called target keywords.

Like:- Metro Route in Kanpur, Jobs in Kanpur, SSC Course in Kannauj, Best Coaching Center in Kanpur, etc. Such keyboard areas are called Targeting keywords.

If you do blogging and want to target a particular area or city, then you can use keywords like this. Which are very beneficial for you.

Such keywords get good traffic for some time, but after that traffic stops coming to them. Because as the trading goes down. Anyway, the traffic on these keywords reduces. Fresh keywords are searched only for some time. Their search value is high for some time but then decreases.

4. Product Targeting Keyword

Keywords that target a particular product. Product Targeting is called keywords.

Like:- Nokia Smartphones, Redmi Smartphones, Boat Earbuds, Nike Shoes, Puma Shoes, etc. All such keywords come under product targeting keywords.

5. Customer Targeting Keyword

Keywords that target customers. Customer Targeting is called keywords. Like:- Best Bag For Girl, Best Shoes For Girl, Best Laptop for Men, Best Jeans For Girl, Best Jeans for Men, etc.

All such keywords come under customer targeting keywords. If your blog is based on an e-commerce website, then you can use such keywords in your blog.

6. LSI Keyword

Whenever you write an article, it has a focus keyword. Apart from focus keywords, you also use secondary keywords in the article. Which is called LSI Keyword. Always use LSI keywords in your articles, because they play a very important role in the ranking of the article.

What is Keyword Research?

By now you have understood well what a is Keyword? Now you will know what is Keyword Research? Because being a blogger, you need to have knowledge about keyword research.

If you want to make a career in blogging, then before writing any article, you need to research your keywords thoroughly.

Because if you do not research your keyword you will select such a keyword. If your search volume is low and your CPC is also very low, then you will not be able to achieve as much success in blogging as you work hard.

When you research keywords well before writing your article and then write a blog, your blog gets a lot of traffic. After which you can earn a lot of money from blogging.

Today, there are many free keyword research tools on the internet. Using this you can select better keywords for your blog.

Like:- Ubersuggest, Wordtracker etc.

What is the importance of keywords for SEO?

Keyword is very important to increase on-page SEO ranking. SEO is used to set the position of an article in search engine results pages (SERPs). The better you do SEO in your article. Your article reaches a better position on the search engine result page.

A keyword is used to target a single phrase in SEO. It is called the target keyword. If you are confused between SEO and keywords, then you should understand SEO well.

When you write an article on your blog. At that time Google does not know about your article. But when you do SEO on it well. Only then does Google come to know about your article. After this, traffic starts coming to your blog.

Your blog should come on the top of the search engine result pages (SERPs) and get more and more traffic. For this, you will have to make your article SEO-friendly. For this, you will have to use keywords.

To make your blog SEO-friendly, you have a focus keyword. Which you can use in the meta description, URL, etc. But after the algorithm changes, Google detects the keywords automatically.

Make that keyword the focus keyword. About what you have written in the article if you make such a keyword the focus keyword. If you have not written anything in the article, then visitors will come to your blog but they will not get the information for which they came to your blog and they will go back due to which the bounce rate of your blog will increase.

Types of keywords used in SEO

From an SEO point of view, there are two types of keywords.

1. Short Tail Keyword

Keywords that are less than three words. Called Short Tail Keyword. Like earning money online, iPhone price, what is a blog? How to create a blog? What is a domain? What is hosting? Etcetera.

2. Long Tail Keyword

Keywords whose length is more than three words. Called Long Tail Keyword. Like:- How to earn money from Facebook? How to earn money from Instagram? How to earn money from WhatsApp?

If you want to achieve maximum success in blogging, then always try to use long-tail keywords. By using such keywords, short keywords rank easily.

Like if you have any long tail keywords like how to earn money from Facebook? If you have selected, then in this you will find one short keyword: How to earn money? Is found which prove beneficial for you, because this keyword ranks very easily.

What is Keyword Density?

How many times have you used the focus keyword in the article? That number is called Keyword Density.

For example, if your article is 500 words and you have used the Focus keyword 15 times in it, then the keyword density in your blog will be 3%.

You should keep the keyword density in your blog between 1.5% to 2.5% only. If you keep more keyword density in your blog than this, then your blog will not rank in search engine result pages (SERPs) because you have done keyword stuffing in your article. Due to this boats are not able to crawl your page easily.

Where should Keyword Placement be?

No matter how hard you work to write the article, if you do not place the keywords at the right place in your blog, then your page will not rank in the Google Search Result Page (SERP). Follow the following tips on where to place it in your blog.

  • Always keep keywords in the title.
  • Make sure to use keywords in the introduction of the article.
  • Use keywords in Image Alt Text.
  • Headings and subheadings use h2 and h3 tags.


In today’s article, you learned what a is Keyword? I hope that if you have read this article properly, then all the doubts in your mind related to keywords will have been cleared and you will not have to go to any other blog on the internet to get more information related to keywords.

If this article has helped you in any way then please share it with your friends. This will help both them and us.

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