What is Internal Linking? how to do it and why is it important for SEO?

What is Internal Linking how to do it and why is it important for SEO

What is Internal Linking: Internal Linking is an important part of a successful SEO strategy. Small but powerful, simple but complex, internal links help users navigate through your digital content and give search engine crawlers information about how your website works.

Internal links are found on almost every page on the Internet. Even if you already know about them and use them in your blog.

But if you want to optimize your content for SEO, then you have to understand well what is Internal Linking, how do Internal Links work, and how to create Internal Links? Where to put them and why they matter.

In this article, we will try to understand and learn about Internal Linking in depth. So without wasting much time, let’s start our article. What is Internal Linking? (What is Internal Linking in Hindi) Let us try to know in more detail.

What is Internal Linking?

When we write an article in our blog, we connect one article of our blog to another article through a link. Then this entire process is called Internal Linking. Internal Linking and External Linking is a very important factors of On-Page SEO.

Internal links keep users on your website because through it users get a lot of information in one article. Which he is searching for.

This reduces the bounce rate of your blog and also increases link juice. If you do internal linking properly in your blog, then the chances of ranking other keywords of your blog in the search engine also increase.

Internal links make up the architecture of your blog. If you think of your blog like a pyramid, with your homepage at the top, your Internal Linking profile structure is formed like a pyramid.

Ideally, any page on your website should be accessible in three clicks or less.

At this time there are likely to be many types of internal links on your blog. You need to understand their differences, as they play a vital role for your blog visitors. So let us know how many types of Internal Links are there.

1. Manu/Navigation Internal Links

The most important internal links on your blog are in the primary navigation menu of your blog.

These links are permanently located in the header of your blog. Which tells users about the curriculum of your blog. Mostly these are related to Internal Links, Categories, Primary Services, or major topics.

These internal links tell users where the “next most important” articles are after they visit your blog. These are called Navigation Links because they work just like a map, guiding users to where they should go next.

2. Footer Internal Links

Like Navigation Links, Footer Links also remain in place unless you change them. Because users visit many pages on your blog. These Footer Links are displayed on all the pages of your blog.

You can place such footer links in your blog, which point to important pages. About which users want to know. If users don’t find what they’re looking for by scrolling to the bottom of the page, they may leave your blog.

You will often find links to Contact Us, Help, Frequently Asked Questions, and About Us pages in the footer of the blog.

3. Sidebar Internal Links

Sidebar Internal Links are usually relevant links, which also serve the purpose of navigation.

Some blogs use internal links in their sidebar to direct users to popular or relevant content. Sidebar Links are very important for those blogs that contain a lot of content, like News Blog or Multi-Niche Blog, etc.

4. In-text Internal Links

In-text links are those that appear in the body of a blog’s content. This type of link is often used while doing On-Page SEO in blog posts.

Why is it important to do internal linking?

Taking the time to do internal linking on your web pages has many benefits. Let’s see how these help improve your SEO strategy.

Improves user experience.

First and foremost, relevant internal links make your blog a better place for users. This is especially very important for those users who are visiting your blog for the first time and have no prior knowledge about the content present there.

Making it easier for users to navigate your web pages and quickly find what they’re looking for improves user experience. Which plays an important role in the ranking of your blog.

Keeps users on your blog longer

Internal linking reduces the likelihood that users will go to another website to find their information or return to the search engine.

Now if users come to your blog from Google search (Organic Traffic) and stay on your page for a longer time, then Google feels that the user has got the information he wanted and your content is valuable. After this Google starts improving the ranking of your blog.

Readers get a lot of information in one article

By linking to other relevant blog posts on your blog articles, you help your users find out even more about your products, services, and niche.

Why is Internal Linking important for SEO?

In addition to providing users with more information on your blog, internal linking also helps search engine crawlers when they come to crawl your website.

By doing internal linking an architecture of your blog is created. Which is easily crawled by search engine crawlers. Apart from this, there are many such benefits due to which Internal Linking becomes very important for SEO.

Make it easier for Google to crawl new pages.

As mentioned above, ideally any page on your blog should be accessible from the homepage in three clicks or less. If a page on your blog does not have an internal link, Google’s crawlers are unable to see it.

Ensuring that the web pages you want to rank for are easily found by search engine crawlers, and therefore crawled and indexed, helps your blog rank higher in search engine results pages. Internal linking is very important for this.

Relevance and Context Hints

Google also relies on the anchor text of internal links to understand the context and relevance of various search terms.

If the anchor text is not similar to the content of the linked page, Google is less likely to trust the page or promote it in the SERPs for related keywords.

However, using the correct anchor text can help Google understand what the linked page is about.

This is why it is very important to use keywords in anchor text when creating links. As I have told you in the article What is Anchor Text?

Distribute PageRank

Internal Linking helps in distributing PageRank on our blog. PageRank tells the popularity of any webpage. Which is measured on the basis of the quality of the page and the number of pages linked to it and the quality of those pages.

Every time a page links to another, it passes along a portion of its PageRank, or link equity.

Google uses PageRank in its ranking algorithm, and the higher PageRank a page has, the more likely it is to rank higher in the SERPs.

How to Do Internal Linking?

Many new bloggers make many mistakes while doing internal linking. Due to which their blog is not able to get high ranking in search engines. In this article, we are going to tell you some such tips which if you follow in the blog, then you will get a lot of benefits from Internal Linking. So let’s know about these tips.

1. Use Keyword Related Anchor Text

If you want to take full advantage of Internal Linking, then use only keyword-related anchor text.

Ideally, your anchor text should adequately describe the content on the page. If you want your linked page to rank for specific keywords, you must use exact match anchor text.

2. Create DoFollow internal links

To move up in PageRank, your internal links need to do follow. DoFollow is a robot search directive that tells Google crawlers that they can index links on a page instead of ignoring them. Additionally, DoFollow internal links pass Link Juice.

3. Link-related page or post

While doing internal linking, always link to such a page or post which is relevant to that page. This increases the possibility that users will link to you.

Let us try to understand it with an example. Suppose a user comes to your blog to read an article related to earning money online and in that article you have done internal linking of the article related to Blogging Tips. In this situation, the user will return after reading the Earn Money Online article on your blog.

Here, if you do internal linking of articles related to earning money online, then the chances increase that the user will read those articles also.

Internal linking is easier in Single Niche or Micro Niche blog as compared to Multi Niche Blog.

4. Link new posts to old posts

Whenever you write a new post, be sure to link the old post related to it. If you do not do this, Google search engine crawlers forget to crawl the old posts. Because of which it is very important for you to link your new post to the old one.

5. Fix Broken Links

Over time, internal links on your blog may break when you add new articles, update old articles, or change the URL address.

Which makes it important that you make time to regularly schedule link maintenance into your strategy and quickly find and fix any broken internal links.

6. Open in the same page

Whenever users click on your internal link, the article related to that link opens in the same tab on which it is. This improves the user experience. Users must press the back button to return to the page they were previously on.

If your article is opened in another tab, your links will send your users away instead of keeping them on your blog.

7. Don’t use too many internal links in one article

Adding too many internal links in an article can spoil the user experience as it can cause confusion. Use maximum 30 to 40 internal links in a pillar post and maximum 10 to 15 internal links in a normal post.

Advantages of Internal Linking

Internal linking is very important from SEO point of view. Which has many benefits. So let us know what are the benefits of Internal Link?

  • Internal linking reduces the bounce rate of the blog.
  • Its help improves the ranking of the blog. Because link juice is passed in internal link.
  • Internal Linking is very important to increase page views.
  • With the help of Internal Linking, the blog can be indexed fast. Because in this it becomes a stretcher of your blog. In which all the articles are linked to each other.
  • With its help, On Page SEO of the blog is good.
  • Internal Linking plays an important role in increasing the organic traffic of your blog.
  • Internal Linking increases Page Authority.

How to do Internal linking in blog?

By now you must have understood well what is Internal Linking? Now further you will know how to do Internal Linking in your blog. We will tell you how to do internal linking easily on Blogger and WordPress. Whose complete process is given below.

How to do Internal Linking in Blogger?

  • First of all select the text on which you want to internally link. It has to be selected.
  • After this click on the link given above. Now you have to enter the URL of the page related to your selected text here.
  • After this, if you want it to open in a new tab then check the first box.
  • At last you have to click on Apply.

So, the internal link in your blogger’s blog is ready.

How to do Internal Linking in WordPress?

  • Select the text on which you want to link internally.
  • Click on the link icon given above.
  • Here you can paste the direct link or create an internal link by searching for a related post in the text.

Some options are visible below which you can choose at your convenience.


In this article, you learned what is Internal Linking? and how to interlink in your blog. Through this article, we have provided you complete information related to Internal Linking. So that you do not have to waste time on the internet.

If this article has helped you in any way, then do share it with your friends on social media. If you want to earn money online by learning blogging, then keep visiting our blog Blogdune because we keep bringing articles from this blog every day.


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